RED - The Marketing Podcast For Experts: RED 235: How To Make More Money

RED 235: How To Make More Money - Lessons From A Door-To-Door Salesman

Oct 11, 2017

There's a guy in my neighborhood who makes a living going door-to-door and offering various products and services, usually odd jobs like lawn mowing.

I hired him and asked him about his business -- how he established it and how he keeps it going.

There's no better sales training than door-to-door work. You learn a lot about people and what makes them buy when you're nose-to-nose and toes-to-toes with them.

That's the subject of this episode...

In This Episode:

This happens every time a stranger knocks on my door...
The history of door-to-door sales in the United States
Why people put fruit in Jell-O
The reason successful entrepreneurs are always starting over... Always.
How I ended up in the music business (and how I was able to leave)
Where to start a business
"God vs. Satan"
You'll never believe why this lady didn't buy the exact same thing for a lower price...
How one "company" bought low and sold very high...
Instant Rapport - You've done this by accident (and how you can do it with customers)
Getting new clients
Leveraging old clients
How to handle when a potential client rejects your offer
Showing the market (and people in it) that you're serious about what you do...
Why Jon Acuff's new book is outselling his previous book
Pissing off kids in the neighborhood
The famous musician who said, "No thanks."
How BIG businesses are built

Links To Things I Talk About:

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