May 4, 2020
You've probably had the experience of meeting somebody from your past and saying, "I'm glad we're not together anymore."
That's how I feel about producing live events. At least right now.
There was a time when I was hot and heavy into producing and promoting live events – I've done HUNDREDS since starting my business in 1995. And even in the best of conditions, it's always a gamble.
I had a college professor who had been in this business. He told me there was no greater rush than having a successful event, but no quicker way to lose money than having one fail.
He wasn't kidding.
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