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Mar 8, 2021

On the last episode, I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed:

  1. Point-of-View
  2. Consistency of Messaging (and just consistency)
  3. Leveraging Yourself (and your message)

If you've been in your expert business for a while, or want to be, you'll get a lot out of this.

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