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Jul 27, 2021

You take a risk any time you share a message, especially if you lean in to something. What happens if you say something that later comes back to be wrong?

This happened to a local (but nationally-known) radio host. After months of posting anti-vaccination information and conspiracy theories about COVID-19, he got the...


Apr 29, 2021

There is a lot of junk "information" online and some sites seem to have more of them than others. Whether you're looking at a free site, like YouTube, or a paid site, like Udemy, chances are that you're going to have to weed through a lot of noise to get to something that's really helpful.

To record this podcast, I use...


Mar 8, 2021

On the last episode, I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed:

  1. Point-of-View
  2. Consistency of Messaging (and just consistency)
  3. Leveraging Yourself (and your message)

If you've been in...


Mar 2, 2021

I started my company in 1995, while I was still in college. I didn't think much of it at the time, but knew I didn't like working for somebody else and that I wanted options.

I'm still here, but there are certainly those times when I ask myself, "How much longer can I do this?"

Last year, I decided to go through a...


Jan 24, 2021

The beginning of the year is always a great time for self-evaluation, but right now, with a new President just taking office, is also a great time to think about "leadership" and being the type of leader that will help you to spread and be more impactful with your expert message.

In this episode, I talk about two...