Mar 8, 2021

On the last episode, I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed:

1. Point-of-View
2. Consistency of Messaging (and just consistency)
3. Leveraging Yourself (and your message)

If you're been in...

Mar 2, 2021

I started my company in 1995, while I was still in college. I didn't think much of it at the time, but knew I didn't like working for somebody else and that I wanted options.

I'm still here, but there are certainly those times when I ask myself, "How much longer can I do this?"

Last year, I decided to go through a...

Jan 24, 2021

The beginning of the year is always a great time for self-evaluation, but right now, with a new President just taking office, is also a great time to think about "leadership" and being the type of leader that will help you to spread and be more impactful with your expert message.

In this episode, I talk about two...

Dec 4, 2020

On RED 280, I talked about how I've switched to jumping rope for my main cardio exercise during the pandemic. I'd have a little experience with jumping rope previously, but was still pretty much a beginner, so when I got my ropes, I started looking online for info on how to do it correctly. That's how I found Nate KG.

I...

Dec 1, 2020

There are two rules all churches know (or will know soon enough). Both apply to your business.

In This Episode:

• How to get booked for more gigs
• How to write a book (or several books)
• How to do more podcasts
• How to be a guests on other people's podcast more often
• What "they" don't tell you about having...