Aug 8, 2015
This episode is
about two things...
- Finding people so ecstatic about your business, they beg
you to take their money
- Recurring revenue
If you have both, you will have success.
But how? My guest, Robbie Kellman Baxter, is here to show you.
If you want a better relationship with your audience (and more
revenue), listen up...
What You'll Learn:
- Why you want your business to be like a "salty snack"
- The best part about Netflix's business model (and
something you can easily add to your business)
- What happens when you keep a Netflix DVD 15 months
- How credit card companies really make
- The real "product" being sold at Blockbuster Video (and how
Netflix repurposed it)
- Why people go to Netflix (instead of RedBox) and how you can
use this same strategy in your business
- The 2 things Netflix does which let it dominate the video
- Tired of people haggling on price? How to handle it...
- The key to business success -- I've heard Pat Flynn (and
several other people) say this
- Thinking about getting a tattoo? LASIK surgery? Think
about this first...
- Make a list like this and you'll soon have people knocking
down your door to give you money
- The first thing Robbie does when she takes on a new client to
point him in the right direction
- Want to set up recurring revenue for your business? Here's
where to start...
- A music industry trick that makes musicians 1800% more
money (and can do the same for you)
- 7 things you can sell via recurring
- A simple question to ask your customers before you set up a
recurring revenue program
- One you find somebody to sell to, doing this one thing is
a must if you want to be successful with a recurring revenue
- What some people who try to do a membership site (or any
recurring program) miss -- this
will destroy your business
- How to know when you (and your business) are doing well
- The secret to getting current customers to train your new
- Something you can learn from Jesus (even if you're not
- SPORTS!! I can't stand them, but this aspect of how they're
marketed is important enough to where even I pay attention to
- Are you married? You've experienced this...
- What adopted kids know about culture that non-adopted kids take
- A sneaky trick (you've probably seen it done at Thanksgiving)
that you can use to look like you're a great leader
- The "credit circle" and why it's important to your
- CrossFit -- Why some people think it's a cult...
- How to find "superusers" who will spread your message for
- Know any Vegans? A good reason to observe one...
- What people want (before they buy anything from you)
- How Salesforce shows VIP customers they care
- You have a podcast? Who cares?!
- Harnessing the power (and money) of your best customers
- What you can learn about increasing customer
loyalty from network marketing companies
- The definition of "community"
- A feeling of status -- how to give it to customers
- The true value of writing a book
- A pitch for every author
- People aren't looking to hire a consultant, but they
will hire one of these
- Why podcasting is still the "wild west"
- Fake authors vs. real authors
- Looking to build a bigger audience? Listen up.
- The only thing that matters to customers in the end
- How to build a successful business on your own, without any
Links To Things We Talk About:
It's Recurring (And It's FREE)
If you like RED Podcast, I'd appreciate you telling a friend (maybe
even two). And if you really like RED,
a review on iTunes would be great too.